About Me
Why us?
We are agents of change
Effective marketing is difficult to get right, and marketing to businesses is very different than marketing to individual consumers. Companies often waste a lot of time and resources trying to identify the B2B marketing strategies that work for them. Let’s change that.
Our philosophy
Make marketing work for you
Companies often talk about “we” and “us”. What does your customer want? The customer, aka “you” is the person your marketing strategy should focus on. “You” opts in or out. “You” follows your company or a competitor. “You” either does or doesn’t find your pages and posts via search. That’s who we help you connect with.
How we work
Marketing-as-a-services (MaaS)
In the age “on-demand” everything, MaaS is probably the closest thing to “on-demand marketing”. It involves creating a blueprint or framework for marketing campaigns, and then deploying these unique elements as building blocks for strategies tailored to each client.
Hi, my name is Andra and I’m a digital marketing consultant from Bucharest, Romania
I started my career as a marketing assistant in 2011, working for an international eCommerce startup. I learned and grew a lot there in 3 years, working my way up to content and affiliate manager. After the first 2 years, the company reached 7 digit earnings. By the time I left, I was managing a team of 5 people, and my team and I were generating half of the company’s revenue.
I then took on the role of marketing specialist in a Saas startup and within 6 months, I had started my own agency called Advertipedia. I was working on projects on the side, on evenings and weekends. After another 6 months I left my day job to become self-employed.
I wasn’t born with a strong entrepreneurial spirit. I had to overcome a lot of fears and self-doubt (I still do). I had to search for, and internalise the information, skills and mindset that would enable me to reach my goals. And it has been such a fun, terrifying, eye-opening journey.
Hi, my name is Andra and I’m a digital marketing consultant from Bucharest, Romania
Together with my colleagues, I help innovative companies reach and educate their target market. We turn marketing qualified leads into customers through a mix of content marketing, SEO, social media, and email marketing.
I still measure the success of each day through a saying that would display on my dad’s old Nokia phone when I was little: “I did the best I could”. When I asked him why he liked that saying, he said that’s how he measures the success of his day: if at the end of the day he could say he did his best, that was a good day.
“I did the best I could” is actually how Renaissance painter Jan van Eyck used to sign his paintings. Van Eyck’s characters embodied a moral and ethical ideal, which is another reason I still resonate with the saying. In the spirit of renaissance humanism, man is believed to be strongly connected to his environment and society – for which he bears responsibility. I believe this is still very much true, and it’s something we all should keep in mind.
Values
Continuous Improvement
Efficiency
Freedom
Excellence
Beauty
Humility
Adaptability
Grit
Education
Studies
Meet the team
My Team
Paul Green
Software Engineer
Tina Sunshine
Software Engineer
