About Me

Why Me?

Marketing needs constant change

Effective marketing is difficult to get right, and marketing to businesses is very different than marketing to individual consumers. Companies often waste a lot of time and resources trying to identify the B2B marketing strategies that work for them. Let’s change that.

Philosophy

Make marketing work for you

Companies often talk about “we” and “us”. What does your customer want? The customer, aka “you” is the person your marketing strategy should focus on. “You” opts in or out. “You” follows your company or a competitor. “You” either does or doesn’t find your pages and posts via search. That’s who we help you connect with.

How It Works

Marketing-as-a-service (MaaS)

In the age “on-demand” everything, MaaS is probably the closest thing to “on-demand marketing”. It involves creating a blueprint or framework for marketing campaigns, and then deploying these unique elements as building blocks for strategies tailored to each client.

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Hi, my name is Andra

And I'm a digital marketing consultant from Bucharest, Romania

I started my career as a marketing assistant in 2011, working for an international eCommerce startup. I learned and grew a lot there in 3 years, working my way up to content and affiliate manager. After the first 2 years, the company reached 7 digit earnings. By the time I left, I was managing a team of 5 people, and my team and I were generating half of the company’s revenue.

I then took on the role of marketing specialist in a Saas startup and within 6 months, I had started my own agency called Advertipedia. I was working on projects on the side, on evenings and weekends. After another 6 months I left my day job to become self-employed.

I wasn’t born with a strong entrepreneurial spirit. I had to overcome a lot of fears and self-doubt (I still do). I had to search for, and internalise the information, skills and mindset that would enable me to reach my goals. And it has been such a fun, terrifying, eye-opening journey.

Today I work as a digital marketing consultant for global B2B tech companies

Together with my colleagues, I help innovative companies reach and educate their target market. We turn marketing qualified leads into customers through a mix of content marketing, SEO, social media, and email marketing.

I still measure the success of each day through a saying that would display on my dad’s old Nokia phone when I was little: “I did the best I could”. When I asked him why he liked that saying, he said that’s how he measures the success of his day: if at the end of the day he could say he did his best, that was a good day.

“I did the best I could” is actually how Renaissance painter Jan van Eyck used to sign his paintings. Van Eyck’s characters embodied a moral and ethical ideal, which is another reason I still resonate with the saying. In the spirit of renaissance humanism, man is believed to be strongly connected to his environment and society - for which he bears responsibility. I believe this is still very much true, and it’s something we all should keep in mind.

Today I work as a digital marketing consultant for global B2B tech companies

Together with my colleagues, I help innovative companies reach and educate their target market. We turn marketing qualified leads into customers through a mix of content marketing, SEO, social media, and email marketing.

I still measure the success of each day through a saying that would display on my dad’s old Nokia phone when I was little: “I did the best I could”. When I asked him why he liked that saying, he said that’s how he measures the success of his day: if at the end of the day he could say he did his best, that was a good day.

“I did the best I could” is actually how Renaissance painter Jan van Eyck used to sign his paintings. Van Eyck’s characters embodied a moral and ethical ideal, which is another reason I still resonate with the saying. In the spirit of renaissance humanism, man is believed to be strongly connected to his environment and society - for which he bears responsibility. I believe this is still very much true, and it’s something we all should keep in mind.

My Values

Education

3
Executive MBA, International Business In partnership with Kennesaw State University, Atlanta, GA, USA | ASEBUSS Business School
5
Master’s degree, Journalism | University of Bucharest
5
Bachelor’s degree, Foreign Languages, Literatures, and Linguistics | University of Bucharest

Certifications

1
CAE Advanced English Certificate | University of Cambridge
6
Project Management | UPWAY Consulting Grup
2
SEO Individual Qualification | Click Minded
Meet My Colleagues

We help ambitious businesses grow through tailored digital campaigns

MyTeam

Paul Green

Software Engineer

MyTeam

Tina Sunshine

Software Engineer

MyTeam

Frankie Kao

Software Engineer

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Curious About the Details?

Frequently Asked Questions

The short answer is no, not that there is anything wrong with a traditional approach. The long answer is that several clients have reached out to me after securing an investment, looking for help with marketing. They wanted someone who had the knowledge and experience to manage and implement their marketing efforts, without having to be managed (or necessarily employed). They wanted a very personal experience, and that is what I strive to offer.
After the onboarding phase, where we may need to have several calls, you don’t need to personally oversee the marketing activities. I advise appointing a team member that I can keep in touch with, so I don’t take up too much of your time. You can oversee activities and assets in a project management tool, and we review everything in a monthly call (or meeting).
I put a lot of effort into research, understanding the particularities of your business and have experience in driving long-term growth for B2B tech startups. We can definitely discuss short-term campaigns or projects, but the value I bring lies in handling all of your marketing needs long-term.
Of course. A company’s marketing needs can and will vary significantly, especially if we’re talking about startups. Whether your marketing representative can’t cover all of the activities you need to implement, if they are specialised in a specific area (like social media, or email marketing), or if you just need a birds’ eye view on your long-term strategy, I’m here to help.
The current pricing strategy includes a set number of hours per month, that I usually split between repetitive and creative marketing tasks – to best adapt to the needs of your organisation. Aside from that, I also charge a set amount for content creation and if needed, specific tools. At the end of each month, you receive a timesheet with details about all the marketing activities and reports for marketing assets and results.
I have experience working with companies in the automation industry, retail and artificial intelligence. Although each business is different, especially across different industries, there is a blueprint I follow when creating and implementing a new marketing strategy. This includes steps (or layers) like onboarding, analytics and reports, SEO, content marketing, social media, email marketing, and lead generation campaigns. I bring proven strategies and methods that show results across a multitude of businesses.

The short answer is no, not that there is anything wrong with a traditional approach. The long answer is that several clients have reached out to me after securing an investment, looking for help with marketing. They wanted someone who had the knowledge and experience to manage and implement their marketing efforts, without having to be managed (or necessarily employed). They wanted a very personal experience, and that is what I strive to offer.

After the onboarding phase, where we may need to have several calls, you don’t need to personally oversee the marketing activities. I advise appointing a team member that I can keep in touch with, so I don’t take up too much of your time. You can oversee activities and assets in a project management tool, and we review everything in a monthly call (or meeting).
I put a lot of effort into research, understanding the particularities of your business and have experience in driving long-term growth for B2B tech startups. We can definitely discuss short-term campaigns or projects, but the value I bring lies in handling all of your marketing needs long-term.
Of course. A company’s marketing needs can and will vary significantly, especially if we’re talking about startups. Whether your marketing representative can’t cover all of the activities you need to implement, if they are specialised in a specific area (like social media, or email marketing), or if you just need a birds’ eye view on your long-term strategy, I’m here to help.
The current pricing strategy includes a set number of hours per month, that I usually split between repetitive and creative marketing tasks – to best adapt to the needs of your organisation. Aside from that, I also charge a set amount for content creation and if needed, specific tools. At the end of each month, you receive a timesheet with details about all the marketing activities and reports for marketing assets and results.
I have experience working with companies in the automation industry, retail and artificial intelligence. Although each business is different, especially across different industries, there is a blueprint I follow when creating and implementing a new marketing strategy. This includes steps (or layers) like onboarding, analytics and reports, SEO, content marketing, social media, email marketing, and lead generation campaigns. I bring proven strategies and methods that show results across a multitude of businesses.

Let’s talk about your project